If you don’t want to contribute to their success because their behavior is distasteful to you, then don’t; but don’t forget how fortunate we are to have such a ruthlessly innovative company at the helm of the ship at this point in time.
Mike Davidson, in “A good problem to have,” referring to Apple’s position in the market (via JG). “Ruthlessly innovative” is the best characterization of Apple I’ve come across in recent years;for instance, have a look at this thing.