
I'm Konstantinos Christidis.
This is a scrapbook of sorts. You're welcome.
I asked Jeff Williams, the senior vice-president, if the Apple Watch seemed more purely Ive’s than previous company products. After a silence of twenty-five seconds, during which Apple made fifty thousand dollars in profit, he said, “Yes.”
In fact, whenever people make decisions after being supplied with the standard deviation number, they act as if it were the expected mean deviation.
Each one you experience, each one you consume, is a moment of your life that you’ve spent forever. These are other people’s moments.
That’s how it always went. Iteration. It’s the key to design, really. Just keep improving it until you have to ship it.